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I’m a Product Designer with a Ph.D. & an Entrepreneurial Mindset.

Ultimately every business desires a happy customer. I care about the end users through my work. Watch this video to see why I became a designer!

Currently, I’m enjoying my role at Edstutia as Head of Product 🤠

Edstutia is an immersive training platform for VR-enhanced experiential learning experiences.

My responsibilities at Edstutia are multifaceted, encompassing the orchestration of product strategy and design for our VR suite. This role provides a fertile ground for me to cultivate expertise across diverse business domains including Sales, Pricing, and Marketing. I directly influence user experience by spearheading these efforts, harmonizing the intricate interplay between business imperatives and technological possibilities.

My work includes but is not limited to:

  • Crafting and refining product vision and strategy

  • Conducting comprehensive market and UX research

  • Strategizing roadmaps for product development & Prioritizing KPIs to drive success

  • Conception, Research, and Launch of New Products

  • Mapping customer journeys to enhance user satisfaction

  • Refining pricing strategies

  • Cultivating an environment conducive to design thinking, fostering innovation and creativity within the team.

Focus: Product Vision & Strategy, Market Research, UX Research, Roadmapping, KPI Prioritizing, Customer Journey Mapping, Pricing, Design Thinking

Industry Design Experience

Product Designer: July 2021 - July 2023

Reimagining User Permissions Access for Improving Admin Productivity (Web App)

Redesigned user management tools in Setup to improve admin experience. Presented a demo of my designs at Dreamforce and also published a blog

Focus: Prototyping, using Lightning Design System, UX Research

Product Designer: Sept 2022 - March 2023

Grant Content Kit: Pro Bono for Climate Justice (Web App)

Warden AIOps is a suite of 4 products used by developers and powered by Artificial Intelligence to address performance issues on the Salesforce platform. 

Focus: Systems Thinking, Complex Research & Analysis, Redesign User Interface
Product Design Intern - Summer 2020

Product Design Intern - Summer 2020

Warden AIOps (Web App)

Warden AIOps is a suite of 4 products used by developers and powered by Artificial Intelligence to address performance issues on the Salesforce platform. 

Focus: Systems Thinking, Complex Research & Analysis, Redesign User Interface

UX Design Intern - Summer 2019

StudioLab AR Tour App (Mobile AR)

AR Tour is an Augmented Reality POC (proof of concept) application used for guiding virtual tours of Disney’s StudioLAB space to film directors and producers.

Focus: Designing POC, AR Prototyping 

Award Winning Design Case Studies

International Design Challenge: 2020

At Your Service - Designing for Life during Pandemic (Mobile App)

People stuck at homes during lockdown can order any types of services using this app. Essentially it’s like a Human Uber.

Focus: Ideation, User Research, Product Thinking, Design Mockups, Pitching
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Masters Thesis Project: Aug 2015 - May 2016

Ogma - Language Learning with Virtual Reality (VR)

I used Iterative UX Design process to create a VR system for learning a new language. This is a full length UX research project.

Focus: UX Research, VR Design & Prototyping

Testimonials

“She continually went above and beyond --she demonstrated her storytelling skills by delivering a tight, one minute video to convey our vision. In reaction to her video, the co-founder himself proclaimed "that was awesome". Hire Sanika for her integrity and competence.”

— Megan Murphy, Senior Product Manager at Salesforce

 

“Sanika was detail oriented, asked fabulous questions and coming into a very fast paced, hectic environment, navigated working with our team flawlessly. Would work with her again in a heartbeat. That or go work for her because I'm pretty sure she'll move on to do great things that will require hiring people.”

— K.C. (Casey) Marsh, StudioLAB Coordinator at The Walt Disney Studios, Technology Innovation Group

“She is a big team player and brings great energy and ideas to the table. Her research was rigorous and solid, her design skills are clean and sleek. It was an honor working with Sanika, and even for that short period of time she left a long-lasting impression on all team members.”

— Claudio Baptista, Senior Manager User Experience at The Walt Disney Studios

 

“Ridiculously talented, with an infectious energy. Her approach is practical and her story telling is magic. Sanika would be an incredible any positions requiring emerging technologies (AR/VR), Human-Computer interaction and User Experience Design.”

— April Huerta, Sr. Interaction Designer at Disney Parks and Resorts Digital