RSVP

Food Share Introduction One line description One line description One line description One line description One line description One line description One line description One line description One line description One line description One line description One line description 

BUSINESS PITCH VIDEO


1. PROJECT DETAILS

  • Project Name:
  • Project Type:
  • Project Theme:
  • Team:
  • My Role:
  • Skills:
  • Tools Used:
  • Project Inspiration:  
 

2. OBSERVATION

Is this project made from scratch?

Yes

The first step, before starting the design process, involved choosing a design brief. We were given three different design briefs to choose from: time, change or glance. Each brief had to do with a different concept and each had a different mission.

  • Time - Mission: Redesign the way we experience or interact with time.
  • Change - Mission: Design an interface that facilitates personal or social behavior change.
  • Glance - MissionFind people and design a personal dashboard tailored to their needs.

I chose brief #2: Change. I decided to design an Android app to help users be more physically active. After choosing the brief and my mission, I embarked on a human-centered design journey.

 

 

3. INTERVIEWS

I started by picking an activity I wanted to observe and making an interview and observation plan. The goal was to observe the successes, breakdowns, and latent opportunities that occur when computers are used (or not) and see how technology could be used to support my chosen activity.

I decided to observe how people try to become more physically active in their daily lives. I observed and interviewed three people. Two of the participants wanted to run several times a week and another one wanted to start going to the gym several times per week. I observed one of them at home, another one at the office, and the third one on the street where he usually runs.

I noticed that the three participants used different tools to accomplish their goal to engage in more physical activity. All of them used a combination of both analog and digital tools. It took them several steps to schedule their activity, log it afterwards, track progress and remind themselves to do it. All these steps, and their breakdowns, presented design opportunities.

 

4. COMPETITORS ANALYSIS

This phase consisted of brainstorming different user needs, coming up with a high level strategy of how my app was going to solve a deep user need, and creating an inspiration board.

Point of View (POV). This was my high level strategy. It had to clearly express the problem/opportunity that my app was going to solve. The problem had to be a deep user need (the underlying issue), rather than a surface need (what people say first).

My POV: “Establishing the new habit of being more physically active does not have to be difficult, frustrating, boring, or feel like a chore. Consistently engaging in the activity and making progress can be fun, exciting and joyful. It can be something people look forward to rather than avoid.”

 

5. PERSONA

Inspiration Board. I created this board based on inspiration from other sources : existing applications, artifacts, products, services, or anything that was related to my POV. I found five inspirational designs: a car dashboard, a scoreboard at a stadium, an online game platform, the leaderboard of an online language learning app, and an app that lets friends challenge each other.

 

6. STORYBOARDING 

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.

 

7. SCENARIO MAPPING

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.

ggkgkgyguygygjhgjhggy

 

8. LEAN CANVAS

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.

 

9. VALUE PROPOSITION CANVAS

First, I made sure I walked through my paper prototypes’ flow to make sure I knew which pieces I would need to swipe when. Then I conducted an in-person usability test and got feedback on the two prototypes.

Finally, I obtained feedback from one of my classmates from this course. He provided feedback during an online session and later wrote a heuristic evaluation of my app. He followed the list of “10 Usability Heuristics” by Jakob Nielsen.

 

10. USER ACTIVITY FLOW

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.

 

11. MED FIDELITY PROTOTYPE

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.

 

LEARNING OUTCOME

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.

  1. The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.
  2. The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.
  3. The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Sed a ligula quis sapien lacinia egestas. Donec eget risus diam.
 

IMPACT