Things for Rent

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1. PROJECT DETAILS

  • Project Name:
  • Project Type:
  • Project Theme:
  • Team:
  • My Role:
  • Skills:
  • Tools Used:
  • Project Inspiration:
 

2. CHALLENGE

The challenge of this project management app was to create a product within a short amount of time so I was forced to focus only on Taskly‘s MVP core features and including unique selling points to let it stand out from the others. The MVP is the smallest thing to build to test each of my hypothesis. I focused on three features: creating a task, selecting a mode (private, team or business) and adding a plug-in for personal needs. I focused on three features:

  • creating a task
  • selecting a mode (private, team or business) and
  • adding a plug-in for personal needs.

There are so many task management apps out there. The problems are obvious: Some have bad usability, some are too overwhelming or too complicated and users feel frustrated about using it. Also most apps are created for entrepreneurs, big teams and digital pro‘s and aren‘t made for the use of ‚normal‘ users. Other apps are too simple and haven‘t got the features for a professional use but are still overwhelming with a bad user experience und unclear usability.

Taskly should be the first professional task management application that‘s suitable for private users, individuals, freelancers but also for small teams. Users should use it without the need of the knowledge about complex digital processes. The program should replace analog task tool solutions and give users the benefits of a digital product.

The most important fact you should always keep in mind: Create for the users, not for yourself, and testing and iteration makes finally a great user experience!

 

3. LEAN UX

Everything starts with declaring my assumptions. Below is a visual model of an iteration process of building, measurement and learning. The next steps are preparations to declare my assumptions continuing by focusing on the problem statement, to have a starting point for Taskly.

 

4. RESEARCH 

4.1.  COMPETITORS ANALYSIS

My task was to conduct a competitor analysis of other task management applications. I decided to compare the most popular apps: Asana, Basecamp and Trello.

The task was to find about their strengths and weak points and how I could take advantage about it with building Taskly. I created a list with following analysis points:

  • Competitor profile (Industry, operating system, competitive advantage, competitive disadvantage)
  • Customer profile (Gender visit, education, browsing location, visitors by country)
  • Marketing profile (Target market, marketing strategy)
  • Website ranking/keywords (Top keywords, what sites users visited before, what sites like to the app, page title, meta description)
  • Core business (Product, pricing and costs)
  • SWOT Profile (Strengths/Weaknesses/Opportunities/Threads)
  • UI/UX (Usability, layout, navigation structure, compatibility, calls to action)
  • Content (Dashboard, project items, calendar view, due dates)
  • Design (Attachments & files, file or document library, support, team roles, labels & links, search function, milestones, content relevance, brand voice)
  • Performances (Aesthetic, visual design)
  • What’s good/bad/missing about their product

Based on this analysis I could determine that Taskly’s industry is available as SAAS (software as a service, a product you don’t own, it’s available online). Their potential customers are small to large companies, clients and business people who are collaborating with others.

I already figured out that normal users who aren’t business users or digital professionals need an application that is easy to use, just with a few core features and with a friendly usability.

All the big task management apps are created for business communications and for companies and they have a quiet complicated usability only tech affine users understand.

 

4.2.  User surveys and interviews

 

In order to validate or invalidate my hypothesis about Taskly’s customer needs I conducted a user survey with Survey Monkey. They survey includes a set of questions with Taskly‘s core features and its Minimum Viable Product (MVP).

My hypothesis

Many people don’t know there are professional and easy solutions out there for managing their daily business and tasks (and not solutions only for people working in a company/professional environment): They are called task management apps. Most homemakers, individuals and freelancers that don’t know those apps still prefer planning their daily business with analog features such as calendars, sticky notes, file cards and papers or they even use easily converted programs like excel. I conducted the test online with people fitting to my target group.

Conclusion

I figured out that many people haven’t even heard about such an app or have to get used to planning their daily businesses with analog tools. An app would people help organize, plan and simplify all daily businesses. People just need to get lead to this subject and a mentor or person who’s working with this tool could show how easily it works and users can get simplified their daily business management.

I figured out that many people haven’t even heard about such an app or have to get used to planning their daily businesses with analog tools. An app would people help organize, plan and simplify all daily businesses. People just need to get lead to this subject and a mentor or person who’s working with this tool could show how easily it works and users can get simplified their daily business management.

User interview

I conducted another survey, this time a user interview with consistent questions in person and on the phone with my target group. So I gathered qualitative data and I figured out user problems. I could validate a lot of assumptions and created optimized MVP core features for Taskly.

 

4.3.  MVP & SMART GOALS

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4.4.  PERSONAS

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4.5.  TASK MODEL

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4.6.  CUSTOMER JOURNEY MAP

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5. INFORMATION ARCHITECTURE

5.1.  CARD SORTING & SITE MAP

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6. PROTOTYPING & USABILITY TESTING

6.1.  PAPER PROTOTYPE

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6.1.  PAPER PROTOTYPE

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6.2.  APP FLOW

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6.3.  WIREFRAMES - WEB & MOBILE APP

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6.4.  WIREFRAME - USABILITY TESTING

Hypothesis and user feedback

My goal is to validate the proposed business solutions as precise as possible by user feedback.

The wireframes and prototypes I’ve created were tested again and again with users from Taskly’s target group and I went through a lot of iteration processes. I tested mobile, tablet and desktop versions.

I conducted live tests in InVision where participants tested alone and paper prototype tests with users sitting right next to me.

Both options have their pros and cons, when conducting a test. When test persons sitting right next to you, it‘s possible to distract or influence them in their user flow. On the other hand when you conduct a test where participants conduct the test alone they might feel lost or they‘re missing a helping hand when they have important or specific questions. Also a disadvantage contains that you can‘t see how the user interacts while he‘s doing the test and how long he takes for an interaction.

Through the tests other usability issues came up and I solved them through iterations and re-testings to make them validate.

Here is an example of assumptions and hypothesis I figured out during tests:

 

LEARNING OUTCOME

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NEXT STEPS

  1. Visual Design
  2. Style Tile & UI Kit
  3. Interface Design Mobile
  4. Interface Design Web
  5. Click testing
  6. Google Analytics
  7. Final Interactive mobile prototype