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I’m a Product Designer with a Ph.D. & an Entrepreneurial Mindset.

Ultimately every business desires a happy customer. I care about the end users through my work. Watch this video to see why I became a designer!

Currently, I’m enjoying my role at Edstutia as Head of Product 🤠

Edstutia is an immersive training platform for VR-enhanced experiential learning experiences.

My responsibilities at Edstutia are multifaceted, encompassing the orchestration of product strategy and design for our VR suite. This role provides a fertile ground for me to cultivate expertise across diverse business domains including Sales, Pricing, and Marketing. I directly influence user experience by spearheading these efforts, harmonizing the intricate interplay between business imperatives and technological possibilities.

My work includes but is not limited to:

  • Crafting and refining product vision and strategy

  • Conducting comprehensive market and UX research

  • Strategizing roadmaps for product development & Prioritizing KPIs to drive success

  • Conception, Research, and Launch of New Products

  • Mapping customer journeys to enhance user satisfaction

  • Refining pricing strategies

  • Cultivating an environment conducive to design thinking, fostering innovation and creativity within the team.

Focus: Product Vision & Strategy, Market Research, UX Research, Roadmapping, KPI Prioritizing, Customer Journey Mapping, Pricing, Design Thinking

Work Experience

 

Product Designer: July 2021 - July 2023

Reimagining Permission Sets & Groups for Improving Admin Productivity

Redesigned user management tools in Setup to improve admin experience. Presented a demo of my designs at Dreamforce and also published a blog

Focus: Prototyping, using Lightning Design System, UX Research
Product Design Intern - Summer 2020

Product Design Intern - Summer 2020

Salesforce - Warden AIOps

Warden AIOps is a suite of 4 products used by developers and powered by Artificial Intelligence to address performance issues on the Salesforce platform. 

Focus: Systems Thinking, Complex Research & Analysis, Redesign User Interface

UX Design Intern - Summer 2019

The Walt Disney Company - AR Tour App

AR Tour is an Augmented Reality POC (proof of concept) application used for guiding virtual tours of Disney’s StudioLAB space to film directors and producers.

Focus: Designing POC, AR Prototyping 

Masters Thesis Project - 2016

OGMA - VR Language Learning System

Used iterative UX Design process to create a Virtual reality (VR) system for learning a new language. This is a full-length UX research project. 

Focus: UX Research, Design Thinking, VR Prototyping

Award Winning UX Case Study

I participated in several Entrepreneurial Challenges to practice the UX Design process. Enjoy reading one of them!

 
 

At Your Service - Designing for Life during Pandemic

People stuck at homes during lockdown can order any types of services using this app. Essentially it’s like a Human Uber.

Focus: Ideation, Product Thinking, Design Mockups

Testimonials

“She continually went above and beyond --she demonstrated her storytelling skills by delivering a tight, one minute video to convey our vision. In reaction to her video, the co-founder himself proclaimed "that was awesome". Hire Sanika for her integrity and competence.”

— Megan Murphy, Senior Product Manager at Salesforce

 

“Sanika was detail oriented, asked fabulous questions and coming into a very fast paced, hectic environment, navigated working with our team flawlessly. Would work with her again in a heartbeat. That or go work for her because I'm pretty sure she'll move on to do great things that will require hiring people.”

— K.C. (Casey) Marsh, StudioLAB Coordinator at The Walt Disney Studios, Technology Innovation Group

“She is a big team player and brings great energy and ideas to the table. Her research was rigorous and solid, her design skills are clean and sleek. It was an honor working with Sanika, and even for that short period of time she left a long-lasting impression on all team members.”

— Claudio Baptista, Senior Manager User Experience at The Walt Disney Studios

 

“Ridiculously talented, with an infectious energy. Her approach is practical and her story telling is magic. Sanika would be an incredible any positions requiring emerging technologies (AR/VR), Human-Computer interaction and User Experience Design.”

— April Huerta, Sr. Interaction Designer at Disney Parks and Resorts Digital